Lumen Is ‘Tinder For Seniors’ Plus It Simply Launched

Lumen Is ‘Tinder For Seniors’ Plus It Simply Launched

Lumen for an iPhone X

Making Badoo, Bumble and Chappy, Andrey Andreev, understands thing or two about online dating sites. Lumen may be the venture that is latest in Andreev’s job with cofounders, Antoine Argouges and Charly Lester. A imed at older individuals rather than the typical more youthful end associated with age range – over-50’s are Lumenis the desired clientele.

Despite a website that is busy, Argouges views an enormous mobile marketplace for Lumen; « When you have a look at relationship products specific to over 50s, all of them are dating web sites. 80 million singles over 50 in the united states and Europe that is western the demographic is underrepresented by dating sphere. » Argouges should be bullish; he has got spent +$4.5 million within the software.

The scene is familiar. Swipeable profiles, big images, bios however with one huge difference.

All people have to upload a selfie within the verification procedure, plus an algorithm authenticates this contrary to the other profile images offered. a good touch and a tragic indication of the occasions and difficulties with online dating.

Dating apps are wide ranging. Any brand brand new software this is certainly attempting to scale needs a different sort of type of strategy and Argouges is attempting new stuff ; « Our company is testing lots of various marketing techniques, utilizing a mixture of on the internet and offline, with a give attention to offline because we should satisfy our individual base and build a dialogue up using them. For instance, this thirty days we are going to a selection of sporting, musical and social occasions which are matching with this brand name eyesight and demographics. » Time will tell if this bears better fresh fresh fruit than the usual spam your buddies and paid-ads strategy that most dating apps prefer to utilize.

The biggest concern, just what makes Lumen a lot better than competitors? Exactly what does Lumen have that Tinder doesn’t? Based on Andreev, it really is about verification and much more pictures. Lumen uses AI and will need to have a the least three pictures on a profile. Hardly a groundbreaking brand brand new twist or unique UI but a fascinating development. The +50 market is not likely to require as much great features to keep their attention. When around 40% of most marriages result in breakup into the UK and United States, Lumen may not should do certainly not occur and become for the market that is underserved. Apps did great deal less and seen success.

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Argouges plus the united group do not have every thing prepared as they are willing to ask lots of concerns whilst the application rolls away.

Andreev really wants to discover; « Do individuals over 50 want up to now over 50 just? Would be the over-50s prepared for an application just solution? Are over-50s as simple to locate as millennials online? Will we manage to have an age influence that is positive culture? They are the concerns we are asking into the coming months. »

Lumen is concentrated on a rich demographic and something that needs a unique collection of solutions therefore it should be interesting to see whom sooner or later advertises or lovers utilizing the software. Besides marketing, the information that the application will create may be interesting to many businesses for a spectrum that is wide. Lumen will not be in short supply of individuals attempting to partner along with it in the event that application scales once the group plan.

Lumen can be acquired now on iOS and Android os in the united kingdom only but may be available internationally quickly.

UPDATED: Argouges quotes have already been clarified.

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